About

Meet Belle and Co.

The heart behind Belle and Co. is rooted in a nickname “Belle”, lovingly given to me by my dad since I was little. When I launched this business, I knew I wanted that name to carry forward into something meaningful. My new logo is the handwriting of my father, something I can cherish forever. Starting Belle and Co. was a leap of faith filled with excitement, fear, and many late nights, but it has become one of the best decisions I’ve ever made. This isn’t just a business to me, it’s a community. I've had the joy of connecting with so many of you beyond a simple transaction. From race track videos of your little ones to team photos in our hats, these moments are what make this work so deeply rewarding. It's not just about the hats, it's about the people who wear them and the stories we share.

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The Story Behind The Vision

Before starting this business, I was a Special Education and 6th Grade Teacher — a role I absolutely loved until my life took an unexpected turn. I was diagnosed with Primary Addison’s Disease and POTS after years of unexplained health challenges. A life-altering moment behind the wheel led me to a doctor who finally gave me answers. Addison’s is a rare condition where the body doesn’t produce the hormones needed to manage stress, making every day truly a gift. Though it ended my teaching career, it opened the door to Belle and Co., a place where I’ve rediscovered my passion and purpose. So when I say your order was made with gratitude, I mean it deeply. This business allows me to be creative, connect with incredible people like you, and chase dreams while honoring what matters most. Thank you for being part of this journey.

About The Founder

Meet Kelly

Hi, I’m Kelly, the woman behind the scenes at Belle and Co., and this is my “why.” My husband Chris, who is my best friend and biggest supporter, never once questioned my crazy idea to start a hat business. He cheers me on daily, knows when I need a medical injection before I even say a word, and brings laughter and love into every moment. Our boys, Sam and Jax, are my driving force. Every ad I create, every hat I design, and every package I send out is a labor of love for them. My family is everything, and Belle and Co. was built not just from a dream, but from a deep desire to create something meaningful while showing up fully as a wife, mom, and business owner.

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